Thereabouts
Concept | Art Direction | Design
Thereabouts, JCPenney’s new and exclusive children’s brand, serves up stylish, fun, relevant looks for kids who make the future bright. It’s designed with every kid in mind, while celebrating the diversity of shapes, sizes, abilities and styles.
Package included photoshoot concept, homepage, landing page, mobile, display, paid and organic social, fit guides, email, email banners and in store signage.
