FRYE AND CO. FOR JCPENNEY
A true lifestyle brand, Frye And Co. combines the quality craftsmanship of the Frye name with unique styles built for today’s customer. From boots & bags to apparel & accessories—this brand is about self expression with a spirit of adventure & a dose of heritage.
Package included concepts for photoshoot, toolkit, homepage, landing page and mobile assets, department pages, hover tiles, marketing tiles, display advertising, visual navigation, email, email banners, paid and organic social, brand video and in store signage. Art Direction of all still photography on location in Ennis, Texas.
